Tutorial 2.


  1. Authority – People will tend to obey authority figures. I have noticed that the nature of authority figures is changing. For example, I saw in an email that I got the other day: “David Wilkinson – Finally, we’d love to introduce a faculty member who can only be described as a “phenom.” He’s a 15-year-old super affiliate from the U.K. who makes five figures per month and he’s still in high school. (Think you might be able to learn something about affiliate marketing from him.)” Read on to discover “How To Know Your Value” and find ways to create your own “expert” status…..
  2. Liking – People are easily persuaded by other people that they like. People are more likely to buy if they like the person influencing them. Check out “How To Be At Your Best When It Really Matters” to discover how to do this in “challenging situations” like business meetings and presentations.
  3. Scarcity – Perceived scarcity will generate demand ….. and with polished communication skills and an entrepreneurial mindset you will indeed be rare ….. So Who is this Cialdini guy anyway …..? According to the Wikipedia: “Dr Robert Cialdini is an internationally respected expert in the fields of social influence, persuasion, compliance and negotiation. His books “Influence: Science and Practice” & “Influence:

The Psychology of Persuasion” are the result of years of study into the reasons that people comply with requests in business and other settings.

Over 2 million books have been sold citing Dr Cialdini as one of the most important social psychologists in the field of influence and persuasion. Take a look at www.influenceatwork.com for more information. So, I wonder what steps do people go through to make a good decision ….. Rich Schefren, an internet marketer has taken the Cialdini tool set and applied them to identify seven steps in the buying cycle for purchases on the internet.

Step 4

is new and you may be surprised how people will use the net to find what they can about you. What does your online reputation say about you?